From a booking system
to a digital ecosystem for the whole customer lifecycle.
Nam Long started with Pico's Booking system to manage inventory. Phase by phase, it brought the entire journey, from townships, launches and contracts to operations, residents and members, onto one ecosystem under its own brand.
- Customer
- Nam Long Group · Real estate developer
- Scope
- The full Pico ecosystem
- Townships
- Izumi · Akari · Mizuki · Waterpoint · Cần Thơ Central Lake
- Integration
- LandSoft (early phase) · PosApp
Before and after
having Pico.
Click each row to compare.
Before
- Contracts managed on LandSoft; no dedicated system for inventory and booking.
- Each township and each function managed its own way.
- After move-in, customers lacked a common touchpoint with the developer.
With Pico
- Inventory and booking managed centrally, data synced to LandSoft, then Pico CRMCRM: Customer, contract & receivables management fully replaced LandSoft.
- Township, project and product data for 5 townships on one NL Township platform.
- Residents use NL Living; management uses NL Living Manager; NL Club members receive vouchers redeemable at stores within the townships.
Each new product does not start from scratch: it inherits the customer data already built up in earlier phases. Rollout lesson
Offers received in the app.
Redeemed right in store.
- IssuePromotions are created in the Pico Voucher system.
- Receive vouchersCustomers receive them through NL Club (Loyalty) or when checking in at an event.
- Sync to PosAppVouchers are synced to the PosApp of the store chain.
- RedeemScan the code at the counter, for example at The Aji restaurant at Waterpoint: a percentage discount, a cash discount or a gift.
Expanding phase by phase.
Hover over each milestone for details.
- 01 Booking System
Manages inventory and booking; syncs data to LandSoft.
- 02 CRMCRM: Customer, contract & receivables management
Fully replaces LandSoft: contracts, payment schedules, receivables.
- 03 NL Township
Manages townships and projects at Izumi, Akari, Mizuki, Waterpoint, Cần Thơ Central Lake.
- 04 NL Club · Loyalty
Membership tiers, benefits and customer care.
- 05 Voucher & Event
Vouchers and event check-in; vouchers redeemed at stores via PosApp.
- 06 KPI · PMSPMS: Staff performance & KPI evaluation
Performance evaluation and staff KPIs.
- 07 CPMSCPMS: Building operations management
Building operations.
- 08 NL Living & NL Living Manager
Apps for customers, residents and management.
Similar workflows
on the interface.
Try it with sample data, not Nam Long Group data. The production interface is designed around each customer brand.
Control inventory across agencies, track each unit's status and act by permission.
See Booking System & IMS features →Where is your business today?
Start from your top-priority problem, as Nam Long started with Booking and Sơn Kim Land started with CRM.